Inbound Marketing

Welcome to our book review of "Inbound Marketing" 

Click Here to Buy Book

Inbound Marketing versus Outbound Marketing Infographic 

Check out the Inbound Marketing Ecosystem Infographic

An article written by Kirk Davis on Social Media Marketing in 2009.  The big idea is that you must be present to win.  Social media is a right now today thing.  No one cares what happened yesterday.  Be present on social media today.


Here is a great chapter by chapter summary of the book. (To get the short and sweet version)
Another good book summary.

Here are a couple of videos from the authors of the book:

Here is Kirk's summary of the book (combining their ideas with my ideas)

1) Be really clear about the "gravitational pull" of your unfair advantage
2) Create and/or share awesome/hot/remarkable (choose your adjective) "sharable" content that will attract your tribe.
3) Make your content search engine friendly (use h1/h2 tags, keywords, over 250 words, videos, slideshare presentations, photos, infographics, memes, etc)
4) Share your content on social media (with links back to blog/website)
5) Continually build your audience on social media (increase your audience reach)
6) Use call to actions, special offers, and give people reasons to buy to increase your conversions from online visitor to customer
7) Use feedback and online analysis to improve the effectiveness of Search Engine Friendliness, Content Sharability, and Customer Conversion